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Privacy Policy

TapGoods and Reventals Privacy Policy 

Effective date: 08/27/2026. The following take effect 09/27/2026, thirty days later: Section 5 (Artificial Intelligence and Automated Processing), Section 7 (Service Providers), the reference to artificial intelligence providers in Section 6, and the paragraphs on opt-out preference signals and the “Do Not Sell or Share” link in Section 8. Everything else takes effect on the date above. Previous versions of this policy are available on request — email privacy@tapgoods.com. 

1. Who We Are and What This Policy Covers 

TapGoods Inc., a Delaware corporation (“TapGoods,” “we,” “us,” or “our”), operates two related businesses: 

  • TapGoods PRO — rental-management software used by rental businesses to run their operations, including quotes, orders, inventory, payments, and customer-facing storefronts. 
  • Reventals — an event-rental marketplace where individuals and businesses find and book rentals from rental vendors. 

This policy covers both, together with our websites and mobile apps (the “Services”). We have written it as one document because the two businesses share systems, and one policy is easier to keep accurate than two. 

Storefronts and other sites we host for our customers 

Rental businesses use TapGoods PRO to run online storefronts, some of which we host on our own infrastructure. This policy covers our handling of information on those storefronts — the cookies we set to make them work, and the information we process to operate them. It does not cover what the rental business does. Each rental business decides what to sell, what to collect from its customers, what content and tracking to add to its own storefront, and how to handle its customers’ information. If you rented something and have a question about your information, contact the business you rented from. 

The words we use 

“Subscriber” means a rental business that uses TapGoods PRO. “Vendor” means a rental business listed on Reventals. “Renter” means a person or business that books rentals through Reventals. “Customer Data” means information about a Subscriber’s or Vendor’s own customers that flows through the Services. 

“Personal information” means information that identifies you or that can reasonably be linked to you, including identifiers such as cookie and device IDs where the law treats them as personal information. “De-identified information” means information that cannot reasonably be linked back to you and that we keep in that form without trying to re-identify it. 

2. Information We Collect 

We collect information in three ways: you give it to us, it comes from your use of the Services, and it comes from other sources. 

Information you give us 

  • Account information — your name, business name, email, phone number, mailing address, and login credentials. 
  • Billing information — billing address, tax identification number, and the payment details you enter at checkout. We never receive your payment card number; card details go directly to our payment processors. If you pay by bank transfer, we receive your bank account details and pass them to our payment processor to complete the transaction, but we do not store them. 
  • Booking and transaction information — what you rented or listed, delivery details, dates, and amounts. 
  • Anything else you send us — support requests, testimonials, survey responses, and messages. 

Information from your use of the Services 

  • Device and connection information — IP address, device type and identifiers, operating system, and browser. 
  • Usage information — pages viewed, features used, searches run, links clicked, and timestamps. 
  • Approximate location. On Reventals we look up the general area associated with your IP address when you arrive, so we can show you inventory available near you. We show you the location we have selected and you can change it at any time. We do not collect precise location such as GPS coordinates. 
  • Information from cookies and similar technologies, described in Section 8. 

Information from other sources 

  • Our Subscribers and Vendors, who submit Customer Data to run their businesses. 
  • Payment processors and fraud-prevention providers. 
  • Marketing and data partners, and publicly available sources. 
  • Third-party accounts you choose to connect, such as a calendar. 

Payments 

Payment processing is handled by third parties, currently Fiserv through Launchpay (an Infinicept company) and, for some accounts, Stripe. They receive the payment information needed to process your transaction and handle it under their own privacy policies. We can tell you which processor applies to your account on request. 

3. What We Collect, By Category 

California and several other states ask us to describe the information we collect using defined categories. This table covers the same ground as the section above, organized the way those laws require. 

Category 

What we collect 

Where it comes from 

Why we use it 

Shared for advertising? 

How long we keep it 

Identifiers 

Name, email, phone number, postal address, account ID, login credentials, IP address, cookie and device identifiers 

You; your use of the Services; our Subscribers and Vendors; marketing and data partners 

To provide and support the Services, communicate with you, prevent fraud, market our Services, and improve the Services 

Yes — online identifiers on our marketing websites, and email and contact details we upload to advertising platforms 

While your account is active, and afterward while needed for legal, tax, accounting and security purposes 

Commercial and transaction information 

What you rented or listed, order and quote history, delivery details, dates, amounts, billing address, tax identification number 

You; our Subscribers and Vendors; payment processors 

To fulfill bookings, take payment, provide support, and produce your reports 

No 

While your account is active, and afterward while needed for accounting and tax purposes 

Internet and device activity 

Pages viewed, searches run, features used, links clicked, timestamps, browser and device type 

Your use of the Services; cookies and similar technologies 

To operate and secure the Services, measure performance, and improve them 

Yes — on our marketing websites 

While needed to operate, secure and improve the Services 

Approximate location 

General area derived from your IP address. We do not collect precise or GPS location. 

Your use of the Services 

To show inventory available near you on Reventals 

Yes — approximate location only, on our marketing websites 

While needed to show you nearby inventory, and within our usage records 

Professional and business information 

Business name, business address, role, tax identification number 

You, as a Subscriber or Vendor 

To provide the Services to your business, bill you, and support you 

No 

While your account is active, and afterward while needed for accounting and tax purposes 

Inferences 

Assessments we or our tools draw about likely interest in our products, and insights generated about your own business activity 

Derived from the information above 

To decide who to contact about our Services, and to produce reports and insights for you 

No 

While relevant to the purpose, and no longer than the information it is drawn from 

Sensitive personal information 

Account login credentials, and bank account details where you pay by transfer. We never receive payment card numbers or security codes. Bank details are passed to our payment processor and not stored by us. 

You 

Only to secure your account, take payment, and provide the Services 

No — never 

Login credentials while your account is active. Bank details are not retained after the transaction is processed 

 

Where the table gives a retention entry, it describes the criteria we use rather than a fixed period, because how long we need information depends on the account, the transaction, and what the law requires. 

We do not sell your personal information for money. We do share online identifiers, internet activity, and approximate location with advertising partners for cross-context behavioral advertising on our marketing websites, which counts as “sharing” under California law and “targeted advertising” under other state laws. You can opt out — see Section 8. We never share sensitive personal information for advertising, and we do not use or disclose sensitive personal information for purposes beyond those the law permits. 

4. How We Use Information 

We use information to: 

  • Provide, operate, and support the Services, including processing bookings and payments. 
  • Communicate with you about your account, transactions, and support requests. 
  • Keep the Services secure — detecting and preventing fraud, abuse, and security incidents. 
  • Improve and develop the Services, including analyzing how they are used and building new features. 
  • Market our Services to businesses and, on Reventals, show renters relevant rentals and offers. 
  • Comply with law, enforce our agreements, and protect our rights and the rights of others. 

We describe these at the level of purposes rather than listing individual features, so this section stays accurate as the Services change. 

Text messages 

If you give us your mobile number and agree to receive texts, we may send you messages about your account, bookings, and deliveries, and marketing messages where you have separately agreed to those. Message frequency varies. Reply STOP to any message to stop receiving texts, or HELP for help. Message and data rates may apply. We do not share mobile numbers with third parties for their own marketing. 

Rental businesses can also use the Services to text their own customers. When they do, they decide what to send and are responsible for having the consent the law requires. We send those messages on their behalf. 

5. Artificial Intelligence and Automated Processing 

We use artificial intelligence and machine learning (“AI”) to help operate and improve the Services. This section describes what we do with AI and, just as importantly, what we do not do. 

What we use AI for 

We may use AI to generate or improve content such as inventory descriptions and customer communications, to provide reporting and insight features including ones that let you ask questions about your own business data, to help handle support requests, to detect fraud and abuse, to analyze how the Services are used, and to build new features. 

What information AI features can reach 

When you use an AI feature, it can query the business records in your own account at the time you use it, rather than working from a fixed extract. Depending on the feature, this can include your customers’ contact information. It does not include payment card details. Access is limited to your own account’s records. 

Where we produce automated reports for you, our software calculates the figures and AI writes the commentary around them. 

What we do not do 

  • We do not let AI providers train their general models on your information. We use AI providers as service providers, under contracts that limit them to providing services to us. We do not permit them to use information from the Services to train their general-purpose or publicly available models. 
  • We do not sell your information to AI providers. 
  • We do not make significant decisions about you by machine alone. We do not use AI to make decisions that have legal or similarly significant effects on you without a person involved. If automated processing plays a meaningful part in such a decision, you may contact us to ask about it, ask for human review, or object. 
  • We do not train models on your personal information. Where we train, tune, or evaluate models ourselves, we use de-identified or aggregated information, or we act on a Subscriber’s or Vendor’s instruction. 

Payment verification is not a decision of this kind. Checking that the billing address and security code you enter match your card records is verification, not an assessment of you. If a payment is declined you can correct the information and try again, or use a different payment method. Your card issuer and the card networks also make their own decisions about whether to approve a transaction, and those decisions are theirs rather than ours. 

AI output can be wrong 

Content generated by AI may be inaccurate or incomplete. That includes reports and summaries we send you automatically, which are generated without a person reviewing each one. Do not rely on AI-generated figures or commentary for financial, tax, or other significant decisions without checking them against your own records. If you are a Subscriber or Vendor using an AI feature to create content for your own customers, review it before sending. 

Features a Subscriber or Vendor turns on 

Where a Subscriber or Vendor enables an AI feature that processes information about its own customers, it directs that processing and we act on its behalf. If you are a customer of one of them, contact them with questions about how they use AI. 

6. How We Share Information 

We share information in the following situations, and not otherwise: 

  • Service providers. Companies that perform functions for us — hosting, payment processing, analytics, communications, customer support, security, and artificial intelligence and machine learning services. They receive only what they need and are contractually limited to using it to provide services to us. 
  • Subscribers and Vendors. If you book a rental, we share what the business needs to fulfill it. 
  • Advertising and analytics partners. As described in Section 8. 
  • Professional advisers and authorities. When we are required by law, responding to legal process, enforcing our agreements, or protecting the rights, safety, or property of TapGoods or others. 
  • In a business transaction. If we are involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of it. We will notify you of any change in who controls your personal information. 

We upload contact details such as email addresses to advertising platforms so they can show you our ads and measure how they perform. Those platforms act on our instructions and are not permitted to use your contact details for their own purposes. We do not sell your contact details, and we do not share them with third parties for those third parties’ own marketing. 

If you are a Vendor, the business information and inventory you list are displayed publicly on the Reventals marketplace so renters can find and book them. 

Aggregated and de-identified information 

We create aggregated and de-identified information from data in the Services — for example market statistics such as the average rental price for a type of item in a region. This information does not identify you, your business, or your customers, and we do not attempt to re-identify it. We may use and share it for any lawful purpose, including publishing industry benchmarks and improving the Services. 

7. Service Providers 

We can provide a current list of the service providers that process personal information for us, including our AI providers, on request. Email us at privacy@tapgoods.com. 

8. Cookies, Analytics, and Advertising 

We and our partners use cookies and similar technologies — small files and identifiers stored on your device — to keep the Services working, remember your preferences, measure how the Services are used, and show you relevant advertising. 

What they are used for 

  • Essential. Required to run the Services, including signing you in, keeping your cart, and keeping your session secure. These cannot be turned off. 
  • Preferences. Remembering choices such as your location and saved settings. 
  • Analytics. Understanding how the Services are used so we can improve them. We use analytics providers, currently including Google Analytics. 
  • Advertising. Showing you our ads on other sites and apps, and measuring whether they work. This involves sharing identifiers with advertising partners, and uploading contact details such as email addresses to advertising platforms so they can match you to an audience. We do this for our own websites and marketing. We do not use advertising cookies on the storefronts we host for rental businesses, or inside the TapGoods PRO application. 

Your choices 

Most browsers let you block or delete cookies in their settings, and most mobile operating systems let you reset or limit the advertising identifier on your device. Blocking essential cookies will stop parts of the Services from working. 

We honor opt-out preference signals, including Global Privacy Control, sent by your browser or a browser extension. We treat such a signal as a request to opt out of the sharing of personal information for advertising on that browser or device. Because the signal is tied to a browser or device, you will need to enable it on each one you use. 

You can also opt out of the sale or sharing of your personal information using the “Do Not Sell or Share My Personal Information” link in our website footer. 

Browser settings and opt-out signals only affect sharing tied to that browser or device. They do not stop us from uploading your contact details to advertising platforms. To opt out of that as well, email privacy@tapgoods.com and we will remove you from our advertising audiences. 

9. Your Privacy Rights in the United States 

Depending on where you live, you may have some or all of the rights below. They are subject to verification and to the exceptions in the applicable law. 

  • Know and access the personal information we hold about you, and how we use and share it. 
  • Correct inaccurate personal information. 
  • Delete personal information we collected from you. We will delete what we can, but the law lets us keep some information — for example transaction, order, and payment records we need for accounting, tax, and legal purposes. If we keep something, we will tell you what and why. 
  • Receive a copy of your personal information in a portable format. 
  • Opt out of the sharing of personal information for targeted advertising. 
  • Limit our use of sensitive personal information to what the law permits. 
  • Opt out of profiling used to make decisions with legal or similarly significant effects. As described in Section 5, we do not make such decisions without a person involved. 
  • Be free from discrimination for exercising these rights. 

How to exercise them. Email privacy@tapgoods.com. We will confirm we received your request and respond within 45 days, and we will tell you if we need up to 45 more days. We have to verify your identity before responding, so we may ask for information that lets us match you to our records. An authorized agent may act for you if you give them written permission we can verify. 

If we say no. You may appeal by emailing privacy@tapgoods.com with “Privacy Appeal” in the subject line. We will respond within the time the law allows, and if we deny the appeal we will tell you how to contact your state attorney general. 

If you rented from one of our Subscribers or Vendors. That business is responsible for information it controls. Contact them directly. If you contact us, we will pass your request to them. 

10. Your Privacy Rights in Canada 

If you are in Canada, Canadian privacy law applies to our handling of your personal information, including the federal Personal Information Protection and Electronic Documents Act and the provincial personal information protection acts in Alberta and British Columbia. 

You may ask us to give you access to the personal information we hold about you, correct it if it is wrong, and withdraw your consent to uses that are not necessary to provide the Services. Email privacy@tapgoods.com. 

Our Privacy Officer. We have designated a Privacy Officer accountable for our handling of personal information. Contact the Privacy Officer at privacy@tapgoods.com, or by mail at TapGoods Inc., Attn: Privacy Officer, 5473 Blair Rd, Ste 100, PMB 61879, Dallas, TX 75231-4227. You may also complain to the Office of the Privacy Commissioner of Canada. 

Where your information goes. We are based in the United States and your personal information is stored and processed there. It is therefore subject to United States law, including lawful access by United States authorities. We use contractual and technical protections when we transfer personal information to our service providers. 

Marketing email and texts. We send commercial email and text messages to Canadian recipients only with the consent Canadian law requires, and every marketing message includes a way to opt out. 

11. How Long We Keep Information 

We keep personal information for as long as we need it to provide the Services and for the purposes described in this policy, and after that for as long as we need it to meet legal, tax, accounting, and security requirements or to resolve disputes. 

In deciding how long, we consider how sensitive the information is, how much harm could result from unauthorized use or disclosure, why we are processing it, whether we can achieve that another way, and what the law requires. The table in Section 3 sets out how long we keep each category. If you are a Subscriber, what happens to your data after your subscription ends is governed by our Terms & Conditions. 

12. Security 

We use administrative, technical, and physical safeguards designed to protect personal information against loss and unauthorized access, use, or disclosure. We never receive your payment card number, and where we receive bank account details to process a transfer we pass them to our payment processor and do not store them. No system is completely secure, and we cannot guarantee absolute security. If you believe your account has been compromised, contact us at privacy@tapgoods.com. 

13. Children 

The Services are for adults and are not directed to children. We do not knowingly collect personal information from children under 13, and we will delete it if we learn we have. We do not knowingly sell or share the personal information of anyone under 16. If you believe a child has given us personal information, contact us at privacy@tapgoods.com. 

14. Connected Accounts and Integrations 

Some features let you connect a third-party account. If you do, that service may share information with us, and we will use it only to provide the feature you enabled. You can disconnect at any time in your account settings or through the third-party service. 

Google Calendar. If you connect Google Calendar, you authorize us to read and write the calendar entries needed to keep your TapGoods PRO schedule and your calendar in sync, using only the permissions you approve when you connect the account, and to receive your basic profile information from Google. You can revoke access at any time in your Google account settings. Our use of information received from Google APIs follows the Google API Services User Data Policy, including its Limited Use requirements, and we do not use Google user data to develop or improve general artificial intelligence or machine learning models. 

Our Services also link to sites and services we do not control, and some features are provided by third parties. We are not responsible for their privacy practices. Their terms and policies apply to what you do there. 

Permissions our apps ask for 

Our mobile apps may ask permission to use features of your device — for example the camera, to scan or photograph inventory, and notifications, to alert you about orders and deliveries. You can grant or withdraw these permissions at any time in your device settings. 

15. Testimonials 

If you send us a testimonial, anything you include in it may be displayed publicly on our websites and marketing materials. Ask us at privacy@tapgoods.com if you want yours removed. Where we work with a third-party service to collect testimonials, we will not publish personal information without the individual’s consent. 

Rental businesses can also display testimonials on their own storefronts. That content is theirs — they enter it and control it. If you want a testimonial about you removed from a rental business’s storefront, contact that business, or contact us and we will pass your request along. 

16. Changes to This Policy 

We may update this policy. When we do, we will change the date at the top and post the updated version. If we make a material change, we will tell you by posting a notice in the Services or by emailing the address associated with your account. 

If a material change expands the purposes for which we use personal information we already hold, we will give at least 30 days’ notice before it takes effect, and we will not apply the new purpose to that information before then. We keep prior versions of this policy and will send you one on request, so you can see what it said when your information was collected. Email privacy@tapgoods.com. 

17. Contact Us 

Questions about this policy or about your personal information: 

Email: privacy@tapgoods.com 

Mail: TapGoods Inc., Attn: Privacy, 5473 Blair Rd, Ste 100, PMB 61879, Dallas, TX 75231-4227