Launching a party rental business comes with challenges, especially when standing out in a crowded market. The key to success lies in offering great products and how effectively you market them. An often overlooked but crucial aspect of this is writing compelling rental descriptions for your inventory, also known as product descriptions.
A well-crafted rental description can do more than inform; it can entice. Yet, surprisingly, many businesses underestimate the power of well-written copy, with 50% of businesses lacking a solid marketing plan altogether. This presents a unique opportunity for you to differentiate your business and attract more customers.
In this blog, we will explore the best practices for writing rental descriptions that capture attention and drive bookings. From understanding what makes a description successful to practical tips on crafting your own, we’re here to guide you through optimizing your inventory presentation to engage and convert potential customers. Get ready to transform how you showcase your rentals!
Elements of a Good Event Rental Description
Creating effective rental descriptions is essential for attracting customers and securing bookings. Here’s how to craft descriptions that really work:
- Clarity and Conciseness: When writing descriptions for event rental items, keep them simple and straight to the point. For example, you might write, “Rent our beautiful Chiavari chairs for only $5 each. Choose from gold, silver, or black. These chairs are great for fancy events like weddings and big meetings. You need to order at least 50 chairs.”
- Emotional Appeal: Make your items exciting by explaining how they can improve an event. For a marquee tent, you could say, “Imagine your next big event under our huge and beautiful marquee tent. It makes any outdoor area look amazing and is perfect for big celebrations like weddings or company parties. Your guests will have a great time and always remember it.”
- Accuracy and Detail: Be clear and give lots of details in your descriptions to help build customer trust. For example, when describing table rentals, you could say, “Our large round banquet tables can comfortably seat 10 people each. We’ll set up the tables for you and take them down after your event. You can also ask for tablecloths and napkins for a small extra cost.”
- Call to Action: Encourage people to act quickly with clear instructions. For renting a sound system, you might write, “Book our top-quality sound system today to ensure your event has the best sound! Call us now for a free talk about what you need and how much it will cost.”
Here’s an example of a rental description that uses all of these elements:
“Light up your next event with our Vintage String Lights, only $1.50 per foot. They’re perfect for adding a cozy, welcoming glow to weddings, evening parties, or outdoor events. Our weather-proof string lights can reach up to 100 feet, brightening up any space, large or small.
Imagine your guests having a great time, eating and dancing under a canopy of soft, golden lights. These lights do more than just light up the area; they also make your event look beautiful and memorable with a touch of old-fashioned charm.
Each rental comes with delivery, setup, and teardown, making everything easy for you. We make sure our lights are in top condition and include extra bulbs just in case. Please book at least two weeks in advance to make sure they’re available for your event.
Don’t wait, book our Vintage String Lights for your next big moment! Call us or visit our website to reserve them. Let us help you make your event shine with the beauty of vintage lighting.”
How to Write a Rental Description
Writing great rental descriptions is about more than just listing your items; it’s about connecting with your audience and showing how your rentals can make their events better. How you write your rental descriptions can also impact how easily your target audience can find you on Google.
Here are some tips to help you write descriptions that click with potential customers and increase how easily people can find you:
1. Know Your Audience
Knowing your audience is crucial for tailoring your rental descriptions to meet their specific expectations and desires. But how do you know what your target audience is looking for?
- Start by gathering data on your potential customers. This can include demographic information such as age, location, and the type of events they tend to organize. For example, wedding planners often look for rental items that are beautiful and flexible to use, while corporate event planners might care more about how functional the items are and if they match the company’s style.
- Check out how your competitors are advertising their rentals. This can show you what appeals to your customers and how you can make your items stand out. Pay attention to the words they use, the special features they talk about, and any deals they have. Using some of their ideas and adding your own touch can help your services shine.
- Keep up with the latest trends in the event industry. You can do this by going to industry conferences, following popular event planners on social media, and reading event planning blogs. Knowing the latest trends can help you guess what potential clients might want. For example, if eco-friendly events are becoming popular, highlighting the environmentally friendly features of your rentals could draw more interest.
When you know your audience, it is easier to tailor your descriptions to make them sound more attractive to potential customers!
2. Include Features and Benefits
When writing rental descriptions, it’s essential to know the difference between the features of your items and the benefits they offer.
Features
Features are the factual aspects of your rental items—these are the specifications, physical attributes, or capabilities of a product. For example, if you’re renting out high-end audio equipment, features might include specifics like wattage, connectivity options, or the types of inputs available. Describing features gives potential renters a clear understanding of what the product offers.
Benefits
Benefits relate directly to the outcomes or advantages that the features provide to the customer. They answer the customer’s underlying question “What’s in it for me?” Continuing with the example of high-end audio equipment, a benefit would be that this equipment “ensures crystal clear sound that enhances the atmosphere of any event, keeping guests entertained and engaged.”
Features & Benefits in Practice
When you describe a feature, always explain the benefit it brings. For example:
- Feature: Our canopies are made with waterproof, UV-resistant fabric.
- Benefit: Have a great time at your outdoor event without worrying about the weather. Our canopies keep your guests safe from rain and the sun’s harmful rays.
This approach not only tells the customer what the product is but also shows how it makes their event better or solves a problem.
By clearly showing the features and benefits in your rental descriptions, you help customers see how your products are practical and valuable. This makes it more likely that they will choose your services for their needs.
3. Use Persuasive Language
The words you use in your rental descriptions are key to attracting and convincing potential customers. Engaging and convincing language grabs attention and helps readers see how your products could improve their events. Here’s how to use this kind of language effectively:
- Emotional Words: Choose words that spark emotions and paint clear pictures for your readers. Using descriptive words can make a simple description exciting. For example, instead of just saying “rent our tents,” try “Create an enchanting evening under our majestic, starlit tents.” This sounds more romantic and appealing, especially for someone planning a special event.
- Persuasive Phrases: Use phrases that encourage action. Phrases like “transform your event,” “discover the elegance,” or “immerse your guests in luxury” show that your rental items can make an event better and more enjoyable. These phrases highlight the value of your rentals and make the idea of renting more appealing.
- Unique Selling Points: If your items have special features or if you offer services that competitors don’t, make sure to mention these in your descriptions. For example, if your party lights can change colors and patterns, you could say, “Personalize your celebration with our customizable party lights that set the mood and make a lasting impression.”
This method not only makes your rentals look better but also helps your marketing efforts be more effective.
4. Optimize for Search Engines
If SEO is new to you, here’s what it means: SEO is the process of setting up webpages so that Google can easily understand that your site and its contents match what people are searching for. When a page has words on it that people are searching for, then Google will recommend it. If you want to learn more about how SEO can be used to boost traffic to your business website, check out our in-depth guide to SEO.
While your main goal is to connect with your customers, it’s also good to make sure your descriptions are easy to find through search engines. Don’t stuff your content with keywords, but do use important terms that customers might search for, like “party tent rental,” “event tents for hire,” or “wedding tent rental services.” Using these keywords wisely throughout your descriptions will help more customers find you online.
Ready to Get Started??
Writing great rental descriptions is crucial for getting your business noticed and turning browsers into buyers. By understanding your audience, clearly listing features and benefits, using language that connects, and making sure your descriptions are easy to find online, you can attract more customers to your rental business.
Now that you know how to create compelling rental descriptions, it’s time to take action! Review and update your current listings with what you’ve learned. Start by choosing one rental item and apply these tips to make your description better. See the difference it can make in attracting more customers.
Other blogs you may find helpful:
ROI Calculator | How To Calculate Return on Equipment Investments
10 Easy Ways to Use AI for Your Rental Business
The Importance of Equipment and Party Rental Contracts in 2024
A Step by Step Guide to Becoming a Preferred Vendor at an Event Venue
Frequently Asked Questions
When writing a product description, keep it simple and clear. Make sure to include what the product does, why it’s great, and how to buy it. Use bullet points to list important features and benefits so it’s easy for everyone to understand. End with a strong call to action, telling the customer what to do next, like “Buy now” or “Call us today.”
A product description should be just long enough to give all the important details without boring the reader. Usually, 100 to 300 words are enough. This means a few sentences to explain what the product is, what it does, and why someone might want it. Keep it interesting and to the point.
To find good keywords for your product descriptions, think about what words your customers use when they search for your products online. You can use tools like Google Keyword Planner to help find these words. Also, look at what words competitors use. Choose keywords that describe your product’s special features and use them in your descriptions.
Product descriptions help people understand what you are selling and why it’s worth buying. A clear description tells the customer about the product, what it does, and how it can help them. Good descriptions can make more people want to buy your products, help your store show up in online searches, and lower the chances of people returning things because they know exactly what they are buying.
